We’ve all heard the saying, “If you want to sell your home, improve its curb appeal!”.

The same idea applies for retail store windows and selling the products inside. If you want to attract shoppers, make sure your storefront is visually appealing.

Remember, this is your chance to make a first impression with shoppers and start the buying process. Below are some great window signage options to help boost retail curb appeal and bring more foot traffic inside your store.

Outdoor Window Decals 

Glass is the perfect surface for signage that sticks. Outdoor Window Vinyl can undoubtedly transform the look of a storefront. Because these vinyl decals have a peel off liners that reveal an adhesive backing, they can withstand outdoor elements. They are also easy to install.

Indoor Window Clings 

Sometimes window signage needs to be applied inside the store facing the street. In this case we recommend Indoor Window Clings. This media does not have an adhesive backing, it relies on static cling. Because of this, clings should not be applied outdoors. Indoor clings are often used with other forms of signage to create a layered 3-D effect when looking into the store window. Also easy to install.

See-Through Perforated Vinyl

Worried about restricting the view from inside the store with large window graphics? Invisa-View Perforated Vinyl allows windows to be covered in brilliant full color graphics which are viewable from the outside, but disappear when viewed from the inside. This is quite possibly the most popular outdoor option for store windows. It is now available in Cling as well!

Custom Die-Cut Shapes 

Covering windows with square graphics can get boring after awhile. Looking for new ideas to display graphic artwork? Try being creative with the shape of window decals to create even more interest! There is an unlimited variety of shapes that can be contour cut out of Adhesive Vinyl, Perforated Vinyl and Window Cling material. Utilizing enticing shapes for window signage helps keep storefronts looking fresh and exciting. Ask The Duratran Comapny to help set up your artwork for custom die-cut graphics FREE with printing!

Hanging Window Signage 

Hanging signage is a great way to display graphics withough touching the window itself. Most applications hang from the ceiling.  Combined with other items such as manequins and products, hanging solutions can create a layered window display experience. There are a few hanging singe options to consider. Hanging could include metal grommets, sewn in pole pockets, or our favorite Gotcha hanging hardware kits, shown above.

Other things to remember -

Don’t Forget the Door – When thinking about storefronts, windows immediately come to mind, and doors get forgotten. Welcome customers into your store by utilizing graphics on the door!

Engage Customers After Hours – Take advantage of the fact that customers strolling by your store after hours. A great way to engage 24/7 is to include decals of social media icons, or QR codes.

Change It Up – Every window display will loose its original pizzazz  as time passes. To remain appealing to customers change storefront signage often.

For more widow graphic and other signage inspiration visit our flickr gallery!

Making a visual impact in a small space such as a retail counter tops and display cases can be a challange. Just like the perfect accessory, even if its a small one, can make an outfit, the right signage can improve the your visual presence and attract shoppers to your brand. Below are 5 tips to create powerful signage for small counter tops and product showcases.

“To get the most visual impact from signage in a small space, you don’t always need more room, you just need to be smart with the space you have.”

#1. Choose Hardware with a Finished Look- prevent counter top signage from looking like clutter by choosing frame hardware with a clean finish. Frames made of clear or transparent material virtually disappear, letting the graphic print attract the attention. Great examples are the Kurve and Bevel Edge Frame. Both frames are made of clear acyrilic and have minimal hardware to keep the graphic in place. Counter cards are also a sleek solution as the stand is also minimal.

#2. Maximize All Angles – Free standing graphics on counter tops are visable from all angles, so make the most of it with by using graphic options with multiple sides, such as a Double Sided Poster Mount. Our newest counter sign, the Tri-fold Counter Card, utilizes an interesting triangular shape for 3 times the visual impact using the same amount of space!

#3. Get Up Close and Personal – Take advantage of the fact that customers are able to view countertop graphics up close.  This means they can easily read text or scan a QR code that may not be as accessable is other areas of the store.

#4. Turn the Counter into a Canvas – Counter tops and display cases have the perfect smooth flat surfaces for applying an adhesive graphic. Adhesive Vinyl, Restick, and Cling material can all be used to make a statement on an otherwise unused surface. These materials can also be contour cut into an infinant variety of unexpected shapes and patterns.

#5. Make a Splash – In other words, don’t be afraid to be loud. Bright colors and bold patterns pop in small spaces that in other applications would be overwhelming or too busy. Lightpads can also be used to brighten up and call attention to counter top areas.

By using the right type of signage or utilizing materials in new and unexpected ways, small signage can make a big visual impact!

If you find any examples of mighty counter signage please share it with us on Facebook, just upload the photo on our wall and let us know what you think! For more inspirational signage ideas check out our Signage Spotter album.

By Jennifer Krampe

As the Customer Engagement Manager here at The Duratran Company, I often field a wide variety of questions from our customers. Questions ranging from, “Do you charge for layouts?” all the way to “How do I send artwork for an order?” and ”Help! I need this tomorrow!”

Thinking it might be helpful for our customers to have readily available answers to those questions, everyone on the Duratran Team put their heads together and came up with our list of ”Top 10 Frequently Asked Questions”.

Let’s start out with our #1 most frequently asked question:

1. How do I send files or artwork to the graphic designer for my order?

First we’ll cover the what type of file our graphic team can work with.

We support the following applications: All CS5 Adobe applications (Photoshop, Illustrator, InDesign, etc.), as well as all previous versions. If we’re going to store your file for future use and multi-sized layouts, we prefer layered files. High resolution TIFF’s, JPG’s, and PDF’s are also all acceptable file types.

Preferred file sizes: All files that are half size of graphic requested, need to be 300 dpi or higher. All files that are at full size of graphic requested, can be 150 dpi or higher.

Have artwork?

Next, let’s go over how to send files to the graphic team.

Once you have the right file type ready to send, get it to us quickly by using this link: www.theduratrancompany.wetransfer.com. If you’re on our website, www.duratran.com, simply click on the ‘Send Files’ link on the left hand side column. Mailing us a CD is another option. Just send your disk to:

The Duratran Company
203 S. Cutler St
Spring Lake, MI 49456

Stay tuned for future blog posts about the rest of our “Top 10 Frequently Asked Questions”!

As always, the Duratran Team is available to answer any questions you may have regarding file types, how to send artwork, and everything else! Don’t hesitate to give us a call at 800-962-3119 if you have any questions.

Our window cling decals are made with 7mil gloss flexible vinyl. Window clings can be printed on white or clear material, and adhere to a window using static cling instead of an ahesive.

White clings are perfect for window signs and other promotional pieces, especially if you want a brilliant pop of color from your signage.

Clear window clings are great for messages!

Eye Catching Custom Contour Cut Window Clings

With the latest in contour cutting equipment, The Duratran Company can cut your window cling into any custom shape you can think of.

Easy to Install

Every window cling The Duratran Company ships includes all of the tools and instructions needed for installation. After easily peeling the media from the backing, using the squeegee and spray bottle from the Installation Kit,  and apply your window decal to any smooth non-porous surface, such as glass.

Still not sure how to install your window cling? View our instructional video:

Please call us at 1-800-962-3119 if you have any questions about window clings!

Retail storefronts can undoubtedly grab consumer attention with the right window signage. Proof of this can be seen at Carat N Karat in Flushing, NY, where we recently applied Perforated Vinyl to the storefront window for Tiffany Watch .

Perforated Vinyl is an excellent print solution for outdoor windows because it doesn’t inhibit viewing out from the inside. We call this perforated media ‘Invisa-View‘ and it is available in virtually any size.

As you can see from the photos below, full-color Perforated Vinyl  (Invisa-View) such as these can make quite an impact without restricting the view from inside the store!

Perforated Window Vinyl in Action

Perforated Vinyl has become increasingly popular for storefront windows. We named this product “Invisa-View“ because it captures the essence of the media. The 65/35 perforated pattern means that 65% of the vinyl media has surface to print and 35% is tiny holes. There is enough print surface to carry outstanding image resolution and color reproduction, but the tiny holes give off a ‘see through’ invisible appearance, particularly from behind.

Viewing from behind, the window will appear tinted but will not lose visibility. From the outside, the image appears solid with a slight opacity depending on the lighting.

The Invisa-View is shipped in a tube along with all of the tools and instructions needed for installation. The media backing peels off to expose an adhesive back that should be applied to a smooth, clear, and clean surface for optimum results.

The Duratran Company offers printing and installation of Perforated Vinyl aka Invisa-View across the entire nation. Please call us at 1-800-962-3119 if you have any questions! 

We’ve added two new sizes of pop up banner stands that are now available to order. The ‘Super’ Stands are 49″ x 86″ and ‘Supreme’ Stands are 61″ x 86′. The banner stands are shipped with the printed graphic installed. Setup is easy, simply ‘pop up’ the banner.

Quality banner stands for any retail enviroment!

The new banner stands are equipped with the same sleek base design as our ‘Elite’ model, with a brushed silver finish, and chrome endcaps. The banner stand graphics are printed on our signature ‘Stay Flat’ Polyfilm material to avoid curling. The colors are brilliant giving the sign a solid, real life presence anywhere.