SMART SIGNS
Mobile Tagging infused with your print advertising
The mobile web adds a powerful new dimension of digital communication to traditional printed advertising.
Duratrans, posters, window decals and counter sign advertisements all have the potential to deliver valuable, informational web content and attract interaction from smartphone users. The Duratran Co. has harnessed this amazing new phenomenon and incorporated it into the foundation of our products.
Our Solution
The Duratran Company is now proud to be teamed with Tappinn, the leading mobile website building platform and QR code generator, to offer our clients an easy solution. Tappinn is a web platform where we help our customers build mobile content/offerings based on their visuals and generate QR codes to track user engagements. Just get us some basic information, and we can build you a mobile web experience that will rock your print advertising.
Smart Signs are the future
New forms of web engagement exist where never before imagined. Along with being a powerful visual influencer, signage can now be designed to promote mobile interaction with consumers. Team it effectively with geo-targeted mobile web content and offerings and the signage becomes infinitely more impactful. With "smart signs", brands now have the opportunity to track their signage performance with insightful analytics.
Services include:
QR codes are the fastest and most efficient way to engage.
Put your advertising visuals into your consumer's palm.
Short for "Quick Response", QR codes were invented in 1994 in Japan so as to be able track auto parts thru the manufacturing process. QR codes have been overwhelmingly popular in Japan for nearly a decade as a way to quickly connect. Today, the popularity of smartphones has given birth to a new life for QR codes in the U.S. They have become virtual hyperlinks from the physical to the digital world. The black and white maze-like symbol can now be scanned using a smartphone's camera with a simple app. Once the code is brought into focus by the camera, the app immediately extracts the link and delivers you to the destination. This is much faster than typing the web address manually.
The environment
Many of the early mainstream QR code campaigns weren't considering the mobile user experience, often leading scanners to non-mobile web pages. Even though there are so many possibilities to deliver mobile value, the opportunity was being misplayed. We saw the need for a solution.
